<?xml version="1.0" encoding="UTF-8"?><rss version="2.0" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:wfw="http://wellformedweb.org/CommentAPI/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" xmlns:slash="http://purl.org/rss/1.0/modules/slash/" > <channel> <title>Doctor Marketing Archives - Need SEO</title> <atom:link href="https://needseo.com/category/doctor-marketing/feed/" rel="self" type="application/rss+xml" /> <link></link> <description>Your Online Marketing</description> <lastBuildDate>Thu, 21 May 2020 23:52:17 +0000</lastBuildDate> <language>en-US</language> <sy:updatePeriod> hourly </sy:updatePeriod> <sy:updateFrequency> 1 </sy:updateFrequency> <generator>https://wordpress.org/?v=6.7.2</generator> <image> <url>https://needseo.com/wp-content/uploads/2016/10/location.png</url> <title>Doctor Marketing Archives - Need SEO</title> <link></link> <width>32</width> <height>32</height> </image> <item> <title>Time To Reinvent Yourself</title> <link>https://needseo.com/time-to-reinvent-yourself/</link> <comments>https://needseo.com/time-to-reinvent-yourself/#respond</comments> <dc:creator><![CDATA[Robert Ong]]></dc:creator> <pubDate>Sun, 22 Mar 2020 16:40:48 +0000</pubDate> <category><![CDATA[Digital Marketing]]></category> <category><![CDATA[Doctor Marketing]]></category> <category><![CDATA[Lawyer Marketing]]></category> <category><![CDATA[SEO]]></category> <guid isPermaLink="false">https://needseo.com/?p=213948</guid> <description><![CDATA[<p>The current state of affairs with COVID 19 has forced mankind into a holding tank without an imminent escape hatch. The one thing that we know is that in order to survive i.e. make a living, we must reinvent ourselves. This is not to say that if we are a doctor, we now must practice […]</p> <p>The post <a href="https://needseo.com/time-to-reinvent-yourself/">Time To Reinvent Yourself</a> appeared first on <a href="https://needseo.com">Need SEO</a>.</p> ]]></description> <content:encoded><![CDATA[ <div data-elementor-type="wp-post" data-elementor-id="213948" class="elementor elementor-213948"> <section class="elementor-section elementor-top-section elementor-element elementor-element-a13b727 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="a13b727" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bdbe98b" data-id="bdbe98b" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-3899527 elementor-widget elementor-widget-text-editor" data-id="3899527" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>The current state of affairs with COVID 19 has forced mankind into a holding tank without an imminent escape hatch. The one thing that we know is that in order to survive i.e. make a living, we must reinvent ourselves. This is not to say that if we are a doctor, we now must practice law. But rather, it does say that our method and approach towards doing what we do will manifest itself into different ways. </p><p>For our online marketing business where networking events at the local level was a common practice. Now, we have reached out into the virtual world of marketing to different professions in different geographic locations. In some ways lead generation has expanded into a more impersonal world but actually comes to realize that although strangers are our first touch point, our differentiator is still the personal follow up as if we were still face to face locally.</p><p>So what does this mean for others? The concept remains the same whereby each industry must analyze how they can use the technology of what is available to us and incorporate these to reach your prospects and existing clients. </p><p>Clearly certain professions are more vulnerable than others however in the service industries, communication can be conducted effectively and in many ways more efficiently. </p><p>Most businesses are there giving advice or consultations. A hands on profession i.e. massage therapist or chiropractor might utilize their online communications to offer advice and how certain exercises or self treatments can be administered in the comfort of your home. </p><p>Your professional reputation and stature will be admired and well appreciated by your audience of followers. </p><p>Thinking out of the box is what times like this require and the sooner we adopt such practices, the sooner we will emerge and recover from the doldrums of such insidious times. </p> </div> </div> </div> </div> </div> </section> </div> <p>The post <a href="https://needseo.com/time-to-reinvent-yourself/">Time To Reinvent Yourself</a> appeared first on <a href="https://needseo.com">Need SEO</a>.</p> ]]></content:encoded> <wfw:commentRss>https://needseo.com/time-to-reinvent-yourself/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>Chiropractor Marketing: A connection-based marketing concept for bringing patients back</title> <link>https://needseo.com/chiropractor-marketing-a-connection-based-marketing-concept-for-bringing-patients-back/</link> <comments>https://needseo.com/chiropractor-marketing-a-connection-based-marketing-concept-for-bringing-patients-back/#respond</comments> <dc:creator><![CDATA[Robert Ong]]></dc:creator> <pubDate>Sat, 14 Mar 2020 17:36:20 +0000</pubDate> <category><![CDATA[chiropractor]]></category> <category><![CDATA[Doctor Marketing]]></category> <category><![CDATA[Health]]></category> <guid isPermaLink="false">https://needseo.com/?p=204170</guid> <description><![CDATA[<p>Jennifer Michelle February 3, 2020 Connecting with patients as a marketing concept trumps ‘advertising’ when it comes to truly reaching and helping patients DCs who is worried about marketing costs for their chiropractic practice along the lines of traditional marketing concept like to talk about one thing: ads. These lead to questions for them like: “How […]</p> <p>The post <a href="https://needseo.com/chiropractor-marketing-a-connection-based-marketing-concept-for-bringing-patients-back/">Chiropractor Marketing: A connection-based marketing concept for bringing patients back</a> appeared first on <a href="https://needseo.com">Need SEO</a>.</p> ]]></description> <content:encoded><![CDATA[<p><span class="entry-author"><span class="entry-author-name">Jennifer Michelle</span></span> <time class="entry-time">February 3, 2020</time></p> <h2>Connecting with patients as a marketing concept trumps ‘advertising’ when it comes to truly reaching and helping patients</h2> <p>DCs who is worried about marketing costs for their chiropractic practice along the lines of traditional marketing concept like to talk about one thing: ads.</p> <p>These lead to questions for them like:</p> <ul> <li>“How many new patients does your ad need to bring in for you to break even on it? And to turn a profit?”</li> <li>“How are you making your <a href="https://www.chiroeco.com/full-access-paid-advertising-waste-money/" target="_blank" rel="noreferrer noopener" aria-label="ad measurable (opens in a new tab)" data-wpel-link="internal">ad measurable</a>, so you can tell what impact it has (and on whom)?”</li> <li>“Who are your best patients?”</li> <li>“What do ‘best patients’ have to do with anything? And what’s a ‘best’ patient, anyway?</li> </ul> <h3>Going beyond advertising as your main marketing concept</h3> <p>When you want to know how to minimize marketing costs, it’s what marketing is and isn’t that you need to focus on.</p> <div id="chiro-135338243" class="chiro-performance-health-article-box"> <p> </p> <div id="beacon_b8ac4f0ece"><img decoding="async" src="https://adstdg.net/revive/www/delivery/lg.php?bannerid=0&campaignid=0&zoneid=96&loc=https%3A%2F%2Fwww.chiroeco.com%2Fmarketing-concept%2F&referer=https%3A%2F%2Fwww.google.com%2F&cb=b8ac4f0ece" alt="" width="0" height="0" /></div> <p> </p> </div> <p>Let’s start with what it isn’t. Marketing isn’t advertising (ads are, in fact, just one tool of marketing).</p> <p>Marketing isn’t about reaching as many people as possible (actually, you can do much better by targeting your focus to your “best patients” – those for whom your services are a perfect match, like, say, families, seniors, or athletes).</p> <p>And, certainly, marketing isn’t about flashy design (though a professional look will always help.)</p> <h3>Measuring your marketing touches</h3> <p>Marketing is about connection. That’s it. That should be the entirety of your marketing concept, wrapped up in one word. If you can connect with people, you can market. More importantly, you can market successfully. So what does that mean for a chiropractor trying to bring in new clients without breaking the bank?</p> <p>It means you need to review your marketing plan and look at it with new eyes — you need to see where you’ve created opportunities to connect<em>. </em>Typically, a chiropractic marketing plan might include an announcement of an upcoming presentation on wellness. There may be a holiday card sent out and a special offer during the <a href="https://www.chiroeco.com/strong-patient-base/" target="_blank" rel="noreferrer noopener" aria-label="patient’s birthday month (opens in a new tab)" data-wpel-link="internal">patient’s birthday month</a>.</p> <p>If the patient hasn’t been seen in a while, a “We missed you” note might go out, along with information about all the services you offer (like chiropractic, massage therapy, or nutritional consulting). And there’s nothing wrong about any of that. It’s a good beginning.</p> <p>The problem is, it focuses a lot on sporadic interactions, not real connections. Worse, it doesn’t really do much to let your patients know all the things you can help them with. And that’s the important marketing concept right there – help.</p> <h3>Helping find services to fix problems</h3> <p>Because that’s what marketing — when done correctly — is actually all about. You are helping people find out about services that will help them with their problems. And doesn’t that sound like a perfect foundation for a chiropractic marketing plan? In fact, when you think of it that way, suddenly marketing sounds a lot more like customer service. And it is.</p> <p>How many interactions do you have a month (a week? a day?) that allow you to let new people know about your services? In other words, how often do you connect with people? Those connections could be spontaneous conversations with customers in line at the grocery store, or they could be one-on-one networking lunches with potential referral partners, or anything in between. The point, though, is that you are out there, regularly and frequently, talking to people about what you do.</p> <h3>Talking about services and referrals</h3> <p>When – and how frequently – do you ask your patients for referrals? It’s amazing how often chiropractors answer “never” to that question. Yet, a “never” — or a “sometimes” — to that question is like taking money and tossing it in the trash. That’s because the easiest type of marketing is through your existing patients. Asking them for referrals puts the idea in their minds, and it also opens up a conversation in which you can get feedback, collect a testimonial, or educate your patient on the other ways you can be of help.</p> <p>I’ve been seeing my own chiropractor for about five years now, and she has yet to ever ask me for a referral.</p> <p>Do you get out in front of groups and let them know about your services? Connecting with groups is a wonderful marketing concept that leverages your time and gives you more impact. Giving a talk or writing an article gives you a chance to reach a wider audience and really give information on how you can help them.</p> <h3>It’s not all back pain</h3> <p>How often do you let your existing patients know the variety of problems you can help them with (you know chiropractic is about more than just back pain – but how many of your patients know that)? You should be regularly educating your patients in this way (and not only during conversations requesting referrals). If you’ve helped someone with their back pain but they go to someone else for their headaches, that means you’ve missed an opportunity to let them know how you could help them.</p> <p>A connection-based approach to marketing is about as inexpensive as you can get.</p> <p>Once you stop thinking of marketing as something you do, and, instead, think of it as a way in which you connect, you will be well on your way to reducing costs and strengthening your marketing concept — or your philosophy of analyzing customer needs and then making decisions to then satisfy them. Most importantly, though, you will create a <a href="https://www.chiroeco.com/marketing-masterplan-chiropractors/" target="_blank" rel="noreferrer noopener" aria-label="marketing plan (opens in a new tab)" data-wpel-link="internal">marketing plan</a> based on the same ideals upon which you founded your practice: helping others.</p> <p><strong>Jennifer Michelle</strong> teaches health and wellness professionals how to build thriving businesses without burning themselves out. Her consulting uses a connection-based approach, which is also at the heart of her workbooks, <em>Get More Clients</em> and <em>Increase Client Retention</em>. To find out more visit <a href="http://linkedin.com/in/jennifercmichelle" target="_blank" rel="noreferrer noopener nofollow" aria-label="linkedin.com/in/jennifercmichelle (opens in a new tab)" data-wpel-link="external">linkedin.com/in/jennifercmichelle</a>.</p> <p>The post <a href="https://needseo.com/chiropractor-marketing-a-connection-based-marketing-concept-for-bringing-patients-back/">Chiropractor Marketing: A connection-based marketing concept for bringing patients back</a> appeared first on <a href="https://needseo.com">Need SEO</a>.</p> ]]></content:encoded> <wfw:commentRss>https://needseo.com/chiropractor-marketing-a-connection-based-marketing-concept-for-bringing-patients-back/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>Marketing For Doctors: What Would They Say? “Get A Checkup”</title> <link>https://needseo.com/marketing-for-doctors-what-would-they-say-get-a-checkup/</link> <comments>https://needseo.com/marketing-for-doctors-what-would-they-say-get-a-checkup/#respond</comments> <dc:creator><![CDATA[Robert Ong]]></dc:creator> <pubDate>Thu, 20 Feb 2020 20:47:11 +0000</pubDate> <category><![CDATA[Digital Marketing]]></category> <category><![CDATA[Doctor Marketing]]></category> <guid isPermaLink="false">https://needseo.com/?p=185093</guid> <description><![CDATA[<p>The busy world of doctors who not only are staying current on Continuing Education and state of the art medical practices and developments, but also canvassing for new clients through efficient marketing techniques is a great challenge. The bottom line is no different than what they would recommend to you when faced with questions or […]</p> <p>The post <a href="https://needseo.com/marketing-for-doctors-what-would-they-say-get-a-checkup/">Marketing For Doctors: What Would They Say? “Get A Checkup”</a> appeared first on <a href="https://needseo.com">Need SEO</a>.</p> ]]></description> <content:encoded><![CDATA[<p><img fetchpriority="high" decoding="async" class="alignnone size-full wp-image-185334" src="https://needseo.com/wp-content/uploads/2020/02/Doctors.jpg" alt="Doctors" width="284" height="178" /></p> <p>The busy world of doctors who not only are staying current on Continuing Education and state of the art medical practices and developments, but also canvassing for new clients through efficient marketing techniques is a great challenge. The bottom line is no different than what they would recommend to you when faced with questions or health issues, “Get A Check up”.</p> <p>The world of efficient online and digital marketing is no different. Get a check up and find out where your website and online presence stands relative to best practices and good healthy businesses that are doing well. There are in fact protocol measures that dictate steps to follow to be in compliance and how a business can best position themselves for optimum performance and online presence. There are many variables that come into play to evaluate and prepare a solid SEO compliant presence.</p> <p>Errors and problems exist on many sites and need to be corrected as a prerequisite to fixing and improving issues. Those that exist need to be redirected i.e. 404’s and in addition, some pages do not have relevance and weighting which place a drag on the website contrary to what one might believe. Each page requires its own attention to titles and meta descriptions with appropriate headers that tell the robots what to expect.</p> <p>A comprehensive on boarding preparation and communication is vital to get started and with that as a launching point, solid steps towards results management with verifiable metrics is where the foundation of SEO campaigns begin.</p> <p>The post <a href="https://needseo.com/marketing-for-doctors-what-would-they-say-get-a-checkup/">Marketing For Doctors: What Would They Say? “Get A Checkup”</a> appeared first on <a href="https://needseo.com">Need SEO</a>.</p> ]]></content:encoded> <wfw:commentRss>https://needseo.com/marketing-for-doctors-what-would-they-say-get-a-checkup/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> </channel> </rss>