<?xml version="1.0" encoding="UTF-8"?><rss version="2.0" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:wfw="http://wellformedweb.org/CommentAPI/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" xmlns:slash="http://purl.org/rss/1.0/modules/slash/" > <channel> <title>PPC Archives - Need SEO</title> <atom:link href="https://needseo.com/category/ppc/feed/" rel="self" type="application/rss+xml" /> <link>https://needseo.com/category/ppc/</link> <description>Your Online Marketing</description> <lastBuildDate>Mon, 18 Jan 2021 23:15:57 +0000</lastBuildDate> <language>en-US</language> <sy:updatePeriod> hourly </sy:updatePeriod> <sy:updateFrequency> 1 </sy:updateFrequency> <generator>https://wordpress.org/?v=6.7.2</generator> <image> <url>https://needseo.com/wp-content/uploads/2016/10/location.png</url> <title>PPC Archives - Need SEO</title> <link>https://needseo.com/category/ppc/</link> <width>32</width> <height>32</height> </image> <item> <title>Business Off Track? What To Do?</title> <link>https://needseo.com/business-off-track-what-to-do/</link> <comments>https://needseo.com/business-off-track-what-to-do/#respond</comments> <dc:creator><![CDATA[Robert Ong]]></dc:creator> <pubDate>Thu, 15 Oct 2020 12:49:35 +0000</pubDate> <category><![CDATA[Digital Marketing]]></category> <category><![CDATA[PPC]]></category> <category><![CDATA[SEO]]></category> <guid isPermaLink="false">https://needseo.com/?p=401970</guid> <description><![CDATA[<p>Various industries are already facing a decrease in businesses because of the coronavirus. Your business is not alone in its struggles during the COVID-19 pandemic. Don’t lose hope yet, SEO will come to your rescue. Reasons to Invest in SEO During the COVID-19 Pandemic #1 Search is easy to measure SEO allows you to stay […]</p> <p>The post <a href="https://needseo.com/business-off-track-what-to-do/">Business Off Track? What To Do?</a> appeared first on <a href="https://needseo.com">Need SEO</a>.</p> ]]></description> <content:encoded><![CDATA[<p>Various industries are already facing a <a href="https://myvalleynews.com/forecast-finds-economic-downturn-in-receding-recovery-grinding-forward/">decrease in businesses</a> because of the coronavirus.</p> <p>Your business is not alone in its struggles during the COVID-19 pandemic.</p> <p>Don’t lose hope yet, SEO will come to your rescue.</p> <p>Reasons to Invest in SEO During the COVID-19 Pandemic</p> <p>#1 Search is easy to measure</p> <p>SEO allows you to stay visible. During a pandemic, the minds of people are preoccupied with survival. If your business provides some of the things necessary for survival like food, medication and like we have found out from this pandemic, toilet paper, you may already be on top of the mind for many people, but SEO will still help you get that edge over other competitors. Even for the businesses that may not be involved in essential products, you can still use SEO to maintain top of the mind awareness which will become an asset once the storm blows over.</p> <p>#2 People are increasingly searching for products online</p> <p>Remember, people are online more, so it may be time to focus more on running the business online and what better way to get attention than to put energy into SEO strategies.</p> <p>#3 People still need your service and products</p> <p>The competition is likely to take their foot off the pedal. The fact that people are locked up in their homes may make the competition believe that they have no reason to push their SEO strategies. Google, however, does not stop working because of a pandemic. Many people are still searching and Google is ranking. It’s the best time to get a better <a href="https://news.google.com/search?for=serp&hl=en-US&gl=US&ceid=US%3Aen">ranking</a> since the competition to be noticed is reduced. In some niches, you might find you are the only one still active.</p> <p>#4</p> <figure id="attachment_402141" aria-describedby="caption-attachment-402141" style="width: 229px" class="wp-caption alignnone"><img fetchpriority="high" decoding="async" class="size-full wp-image-402141" src="https://needseo.com/wp-content/uploads/2020/10/business-downturn.jpg" alt="Business Downturn" width="229" height="220"><figcaption id="caption-attachment-402141" class="wp-caption-text">Businbess Off</figcaption></figure> <p>SEO sets your business up for success after the pandemic</p> <p>Things will get back to normal eventually, but we just don’t know when.<br /> It might take some time to recover from the loss, but search engine marketing will continue to make lives easier.<br /> Implementing efficient <a href="https://www.entrepreneur.com/article/357669">SEO marketing</a> programs during this downtime will be helpful for when the market is normal again. You can create an SEO campaign that will yield results for many years to come. Those results could help your business recover from the possible losses from the economic downturn.</p> <p>Author: Tejpal Singh, Contributing Editor</p> <p>The post <a href="https://needseo.com/business-off-track-what-to-do/">Business Off Track? What To Do?</a> appeared first on <a href="https://needseo.com">Need SEO</a>.</p> ]]></content:encoded> <wfw:commentRss>https://needseo.com/business-off-track-what-to-do/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>Post COVID 19 Pay Per Click</title> <link>https://needseo.com/post-covid-19-pay-per-click/</link> <comments>https://needseo.com/post-covid-19-pay-per-click/#respond</comments> <dc:creator><![CDATA[Robert Ong]]></dc:creator> <pubDate>Fri, 12 Jun 2020 10:34:19 +0000</pubDate> <category><![CDATA[Digital Marketing]]></category> <category><![CDATA[PPC]]></category> <category><![CDATA[COVID 19]]></category> <guid isPermaLink="false">https://needseo.com/?p=376225</guid> <description><![CDATA[<p>Wordstream is our trusted Google Partner based in Boston, Massachusetts the heart of educational talent and academia. It is no accident that Wordstream is the collection of highly intelligent and forward thinking individuals that collaborate to help agencies and businesses succeed in the quagmire world of paid search. Without them, it is a journey that […]</p> <p>The post <a href="https://needseo.com/post-covid-19-pay-per-click/">Post COVID 19 Pay Per Click</a> appeared first on <a href="https://needseo.com">Need SEO</a>.</p> ]]></description> <content:encoded><![CDATA[<p>Wordstream is our trusted Google Partner based in Boston, Massachusetts the heart of educational talent and academia. It is no accident that Wordstream is the collection of highly intelligent and forward thinking individuals that collaborate to help agencies and businesses succeed in the quagmire world of paid search. Without them, it is a journey that is filled with landmines and opportunities to make a lot of expensive mistakes.</p> <p>This week, Wordstream conducted a Wordstream Live 3 day webinar via virtual participation that was outstanding.</p> <p>The post <a href="https://needseo.com/post-covid-19-pay-per-click/">Post COVID 19 Pay Per Click</a> appeared first on <a href="https://needseo.com">Need SEO</a>.</p> ]]></content:encoded> <wfw:commentRss>https://needseo.com/post-covid-19-pay-per-click/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>Helping Others Helps Yourself</title> <link>https://needseo.com/helping-others-helps-yourself/</link> <comments>https://needseo.com/helping-others-helps-yourself/#respond</comments> <dc:creator><![CDATA[Robert Ong]]></dc:creator> <pubDate>Sun, 29 Mar 2020 22:46:13 +0000</pubDate> <category><![CDATA[Digital Marketing]]></category> <category><![CDATA[PPC]]></category> <category><![CDATA[Remarketing]]></category> <category><![CDATA[SEO]]></category> <guid isPermaLink="false">https://needseo.com/?p=216254</guid> <description><![CDATA[<p>As a digital marketing agency that works to help businesses to succeed and prosper in 2020, we realize that more so now than ever before, we have a responsibility to do what we can to pull others along and help them in any way we can to help themselves. We are positioned in an industry […]</p> <p>The post <a href="https://needseo.com/helping-others-helps-yourself/">Helping Others Helps Yourself</a> appeared first on <a href="https://needseo.com">Need SEO</a>.</p> ]]></description> <content:encoded><![CDATA[<p>As a <a href="https://needseo.com">digital marketing agency</a> that works to help businesses to succeed and prosper in 2020, we realize that more so now than ever before, we have a responsibility to do what we can to pull others along and help them in any way we can to help themselves. We are positioned in an industry that has and will become more important to everyone that is in business today. Social distancing may be mandatory to get past this virus period however will we ever get back to a day when we do not recognize that perhaps that is prudent and should always remain somewhat intact.</p> <p>We have embarked on a go forward strategy that reaches out to provide whatever advice and guidance we can to help companies and people get back on their feet. The business of digital marketing will enable business owners to reach well beyond the scope of boundaries never before imagined. Communication shall always remain the cornerstone of commerce however we have so many alternative methods to communicate that are faster and more efficient.</p> <p>Google Hangouts and Zoom now offer the virtual forum where we can see and hear those that we want to include in our discussions with the added benefits of screen sharing and document inclusion simultaneously. Group forums enable digital discussions while also verbal/ audio means.</p> <p>The post <a href="https://needseo.com/helping-others-helps-yourself/">Helping Others Helps Yourself</a> appeared first on <a href="https://needseo.com">Need SEO</a>.</p> ]]></content:encoded> <wfw:commentRss>https://needseo.com/helping-others-helps-yourself/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>Successful Business Marketing: Ask The Right Questions</title> <link>https://needseo.com/successful-business-marketing-ask-the-right-questions/</link> <comments>https://needseo.com/successful-business-marketing-ask-the-right-questions/#respond</comments> <dc:creator><![CDATA[Robert Ong]]></dc:creator> <pubDate>Wed, 18 Sep 2019 12:33:58 +0000</pubDate> <category><![CDATA[Business]]></category> <category><![CDATA[PPC]]></category> <category><![CDATA[Remarketing]]></category> <category><![CDATA[SEO]]></category> <category><![CDATA[marketing]]></category> <category><![CDATA[sales]]></category> <guid isPermaLink="false">https://needseo.com/?p=72116</guid> <description><![CDATA[<p>Simplicity is always the best formula to follow when it comes to problem solving. Sales and marketing are essentially problem solving at its best. Businesses and their owners/ management are always confronted with some type of a challenge or “problem” that they are trying to solve or overcome. Most sales people do not spend the […]</p> <p>The post <a href="https://needseo.com/successful-business-marketing-ask-the-right-questions/">Successful Business Marketing: Ask The Right Questions</a> appeared first on <a href="https://needseo.com">Need SEO</a>.</p> ]]></description> <content:encoded><![CDATA[<p><img decoding="async" class="alignnone size-medium wp-image-71815" src="https://needseo.com/wp-content/uploads/2019/09/Ask-The-Right-Question-300x168.jpg" alt="" width="300" height="168" /></p> <p>Simplicity is always the best formula to follow when it comes to problem solving. Sales and marketing are essentially problem solving at its best. Businesses and their owners/ management are always confronted with some type of a challenge or “problem” that they are trying to solve or overcome. Most sales people do not spend the time asking the right questions of their prospective clients, rather they talk about what they know or what they want to sell to close the deal. Unfortunately for them, their failure rate is very high as a result of such approaches since their engagement value with their prospect is very low.</p> <p>In addition to listening intently when prospects are speaking, it is incumbent for sales people to ask the appropriate questions that will engage their prospects to allow them to express their true needs, feelings, and problems. Tai Chi is an ancient martial art that was originated in China dating back over 4,000 years that is principally the science of moving energy. The most important aspect of mastering this art is the ability to engage without a preconceived notion as to what you are about to do nor where you are going. It is responding to whatever environmental stimuli comes your way. Mastering sales is no different. There is no preconceived outcome, only the ability to uncover those hidden thoughts that surface as a result of asking the right questions.</p> <p>The post <a href="https://needseo.com/successful-business-marketing-ask-the-right-questions/">Successful Business Marketing: Ask The Right Questions</a> appeared first on <a href="https://needseo.com">Need SEO</a>.</p> ]]></content:encoded> <wfw:commentRss>https://needseo.com/successful-business-marketing-ask-the-right-questions/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>SEO or PPC? Which Way To Go?</title> <link>https://needseo.com/seo-or-ppc-which-way-to-go/</link> <comments>https://needseo.com/seo-or-ppc-which-way-to-go/#respond</comments> <dc:creator><![CDATA[Robert Ong]]></dc:creator> <pubDate>Mon, 14 May 2018 16:56:16 +0000</pubDate> <category><![CDATA[PPC]]></category> <category><![CDATA[SEO]]></category> <guid isPermaLink="false">http://needseo.com/?p=725</guid> <description><![CDATA[<p>What do I do? You hear about using SEO or PPC as vehicles to boost your online marketing presence but it's all so confusing. How do I make up my mind? This is a very common crossroads that business owners are confronted with. It all comes down to being very clear about a number of…</p> <p>The post <a href="https://needseo.com/seo-or-ppc-which-way-to-go/">SEO or PPC? Which Way To Go?</a> appeared first on <a href="https://needseo.com">Need SEO</a>.</p> ]]></description> <content:encoded><![CDATA[<p><img decoding="async" class="size-medium wp-image-726" src="http://needseo.com/wp-content/uploads/2018/05/indecisive-300x214.jpg" alt="indecisive" width="300" height="214" srcset="https://needseo.com/wp-content/uploads/2018/05/indecisive-300x214.jpg 300w, https://needseo.com/wp-content/uploads/2018/05/indecisive.jpg 351w" sizes="(max-width: 300px) 100vw, 300px" /></p> <p>What do I do? You hear about using SEO or PPC as vehicles to boost your online marketing presence but it’s all so confusing. How do I make up my mind?</p> <p>This is a very common crossroads that business owners are confronted with. It all comes down to being very clear about a number of things. Firstly, what is your business and what products and services do you offer. Secondly, who is your targeted audience? Thirdly, what is your intended and desired outcome? Of course everyone wants more sales, more customers, and vacations in the Caribbean with a pina colada! One size does not fit all and it is necessary to be clear as to asking and answering these questions because the approach to achieving your desired results are very different.</p> <p>If you establishing a brand that you want viewers to come and see and looking for that long lasting credibility from your brand which is represented by your website, then develop a long term and comprehensive SEO plan. Then you can be patient, take the time and attention that it takes in order to build out you “organic” SEO with content and relevant information that attracts both your viewers and the search engines.</p> <p>If you have a website but are looking to monetize specific areas and aspects of what you offer or sell, then a PPC (Pay Per Click) strategy makes more sense. This does not suggest that you must pick one over the other. Many businesses utilize both which is smart. Building a long term branding strategy with organic search benefits is excellent, however if you are hungry and need to hunt fast and with immediate results, load up the PPC arsenal and go after that specific area of customer that is going to satisfy that need.</p> <p>PPC offers you more flexibility and the ability to compete against older, larger, and more established businesses that are in the same arena as you are. Most clients are interested in profiting fast and seeing the fruits of their advertising spends as they are occurring. Then, yes, PPC is the direction to go!</p> <p>The post <a href="https://needseo.com/seo-or-ppc-which-way-to-go/">SEO or PPC? Which Way To Go?</a> appeared first on <a href="https://needseo.com">Need SEO</a>.</p> ]]></content:encoded> <wfw:commentRss>https://needseo.com/seo-or-ppc-which-way-to-go/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>PPC Gives More Latitude</title> <link>https://needseo.com/ppc-gives-more-latitude/</link> <comments>https://needseo.com/ppc-gives-more-latitude/#respond</comments> <dc:creator><![CDATA[Robert Ong]]></dc:creator> <pubDate>Mon, 12 Mar 2018 12:06:53 +0000</pubDate> <category><![CDATA[PPC]]></category> <guid isPermaLink="false">http://needseo.com/?p=585</guid> <description><![CDATA[<p>Keywords are still a vital component of PPC results on the SERPS. Managing the intent wisely can not only save your campaigns money but also achieve better conversion results for your final desired outcome from visitors. The tools of setting your Broad, Modified Broad, Phrase, and Exact Match types can make a huge difference in…</p> <p>The post <a href="https://needseo.com/ppc-gives-more-latitude/">PPC Gives More Latitude</a> appeared first on <a href="https://needseo.com">Need SEO</a>.</p> ]]></description> <content:encoded><![CDATA[<p><img loading="lazy" decoding="async" class="alignnone size-medium wp-image-586" src="http://needseo.com/wp-content/uploads/2018/03/PPC-Mgmt-image-300x91.jpg" alt="" width="300" height="91" srcset="https://needseo.com/wp-content/uploads/2018/03/PPC-Mgmt-image-300x91.jpg 300w, https://needseo.com/wp-content/uploads/2018/03/PPC-Mgmt-image.jpg 408w" sizes="(max-width: 300px) 100vw, 300px" /></p> <p><img loading="lazy" decoding="async" class="alignnone size-medium wp-image-587" src="http://needseo.com/wp-content/uploads/2018/03/keyword-analysis-conversion-funnel-300x150.gif" alt="" width="300" height="150" /></p> <p>Keywords are still a vital component of PPC results on the SERPS. Managing the intent wisely can not only save your campaigns money but also achieve better conversion results for your final desired outcome from visitors. The tools of setting your Broad, Modified Broad, Phrase, and Exact Match types can make a huge difference in results. These settings can be used for different purposes at different times also.</p> <p>For instance, when beginning a campaign when looking for search term pricing on PPC, a Broad setting might get us better feedback in order to get started, then however, the Match Type can be refined to target a more specific searcher.</p> <p>The post <a href="https://needseo.com/ppc-gives-more-latitude/">PPC Gives More Latitude</a> appeared first on <a href="https://needseo.com">Need SEO</a>.</p> ]]></content:encoded> <wfw:commentRss>https://needseo.com/ppc-gives-more-latitude/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> </channel> </rss>