{"id":725,"date":"2018-05-14T12:56:16","date_gmt":"2018-05-14T16:56:16","guid":{"rendered":"http:\/\/needseo.com\/?p=725"},"modified":"2020-05-21T19:58:20","modified_gmt":"2020-05-21T23:58:20","slug":"seo-or-ppc-which-way-to-go","status":"publish","type":"post","link":"https:\/\/needseo.com\/seo-or-ppc-which-way-to-go\/","title":{"rendered":"SEO or PPC? Which Way To Go?"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium wp-image-726\" src=\"http:\/\/needseo.com\/wp-content\/uploads\/2018\/05\/indecisive-300x214.jpg\" alt=\"indecisive\" width=\"300\" height=\"214\" srcset=\"https:\/\/needseo.com\/wp-content\/uploads\/2018\/05\/indecisive-300x214.jpg 300w, https:\/\/needseo.com\/wp-content\/uploads\/2018\/05\/indecisive.jpg 351w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>What do I do? You hear about using SEO or PPC as vehicles to boost your online marketing presence but it&#8217;s all so confusing.\u00a0 How do I make up my mind?<\/p>\n<p>This is a very common crossroads that business owners are confronted with.\u00a0 It all comes down to being very clear about a number of things. Firstly, what is your business and what products and services do you offer.\u00a0 Secondly, who is your targeted audience?\u00a0 \u00a0Thirdly, what is your intended and desired outcome?\u00a0 Of course everyone wants more sales, more customers, and vacations in the Caribbean with a pina colada!\u00a0 One size does not fit all and it is necessary to be clear as to asking and answering these questions because the approach to achieving your desired results are very different.<\/p>\n<p>If you establishing a brand that you want viewers to come and see and looking for that long lasting credibility from your brand which is represented by your website, then develop a long term and comprehensive SEO plan.\u00a0 Then you can be patient, take the time and attention that it takes in order to build out you &#8220;organic&#8221; SEO with content and relevant information that attracts both your viewers and the search engines.<\/p>\n<p>If you have a website but are looking to monetize specific areas and aspects of what you offer or sell, then a PPC (Pay Per Click) strategy makes more sense. This does not suggest that you must pick one over the other.\u00a0 Many businesses utilize both which is smart.\u00a0 Building a long term branding strategy with organic search benefits is excellent, however if you are hungry and need to hunt fast and with immediate results, load up the PPC arsenal and go after that specific area of customer that is going to satisfy that need.<\/p>\n<p>PPC offers you more flexibility and the ability to compete against older, larger, and more established businesses that are in the same arena as you are.\u00a0 Most clients are interested in profiting fast and seeing the fruits of their advertising spends as they are occurring. Then, yes, PPC is the direction to go!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What do I do? You hear about using SEO or PPC as vehicles to boost your online marketing presence but it&#8217;s all so confusing.\u00a0 How do I make up my mind? This is a very common crossroads that business owners are confronted with.\u00a0 It all comes down to being very clear about a number of&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28,24],"tags":[],"class_list":["post-725","post","type-post","status-publish","format-standard","hentry","category-ppc","category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SEO PPC Online Marketing Agency<\/title>\n<meta name=\"description\" content=\"Need SEO is an online and digital marketing agency located in Tampa, Florida servicing clients in the U.S.A.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO PPC Online Marketing Agency\" \/>\n<meta property=\"og:description\" content=\"Need SEO is an online and digital marketing agency located in Tampa, Florida servicing clients in the U.S.A.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/needseo.com\/seo-or-ppc-which-way-to-go\/\" \/>\n<meta property=\"og:site_name\" content=\"Need SEO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Needseonow\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/RobertongNeedseo\" \/>\n<meta property=\"article:published_time\" content=\"2018-05-14T16:56:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-05-21T23:58:20+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/needseo.com\/wp-content\/uploads\/2018\/05\/indecisive-300x214.jpg\" \/>\n<meta name=\"author\" content=\"Robert Ong\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/www.instagram.com\/explore\/locations\/436149389760434\/need-seo\/\" \/>\n<meta name=\"twitter:site\" content=\"@gungji1\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Robert Ong\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/needseo.com\/seo-or-ppc-which-way-to-go\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/needseo.com\/seo-or-ppc-which-way-to-go\/\"},\"author\":{\"name\":\"Robert Ong\",\"@id\":\"https:\/\/needseo.com\/#\/schema\/person\/a21f672f22f9d4907ee52b60323c73ce\"},\"headline\":\"SEO or PPC? Which Way To Go?\",\"datePublished\":\"2018-05-14T16:56:16+00:00\",\"dateModified\":\"2020-05-21T23:58:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/needseo.com\/seo-or-ppc-which-way-to-go\/\"},\"wordCount\":360,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/needseo.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/needseo.com\/seo-or-ppc-which-way-to-go\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/needseo.com\/wp-content\/uploads\/2018\/05\/indecisive-300x214.jpg\",\"articleSection\":[\"PPC\",\"SEO\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/needseo.com\/seo-or-ppc-which-way-to-go\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/needseo.com\/seo-or-ppc-which-way-to-go\/\",\"url\":\"https:\/\/needseo.com\/seo-or-ppc-which-way-to-go\/\",\"name\":\"SEO PPC Online Marketing Agency\",\"isPartOf\":{\"@id\":\"https:\/\/needseo.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/needseo.com\/seo-or-ppc-which-way-to-go\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/needseo.com\/seo-or-ppc-which-way-to-go\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/needseo.com\/wp-content\/uploads\/2018\/05\/indecisive-300x214.jpg\",\"datePublished\":\"2018-05-14T16:56:16+00:00\",\"dateModified\":\"2020-05-21T23:58:20+00:00\",\"description\":\"Need SEO is an online and digital marketing agency located in Tampa, Florida servicing clients in the U.S.A.\",\"breadcrumb\":{\"@id\":\"https:\/\/needseo.com\/seo-or-ppc-which-way-to-go\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/needseo.com\/seo-or-ppc-which-way-to-go\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/needseo.com\/seo-or-ppc-which-way-to-go\/#primaryimage\",\"url\":\"http:\/\/needseo.com\/wp-content\/uploads\/2018\/05\/indecisive-300x214.jpg\",\"contentUrl\":\"http:\/\/needseo.com\/wp-content\/uploads\/2018\/05\/indecisive-300x214.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/needseo.com\/seo-or-ppc-which-way-to-go\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/needseo.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"SEO or PPC? Which Way To Go?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/needseo.com\/#website\",\"url\":\"https:\/\/needseo.com\/\",\"name\":\"Need SEO\",\"description\":\"Your Online Marketing\",\"publisher\":{\"@id\":\"https:\/\/needseo.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/needseo.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/needseo.com\/#organization\",\"name\":\"Need SEO\",\"url\":\"https:\/\/needseo.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/needseo.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/needseo.com\/wp-content\/uploads\/2017\/10\/widgetlogo.jpg\",\"contentUrl\":\"https:\/\/needseo.com\/wp-content\/uploads\/2017\/10\/widgetlogo.jpg\",\"width\":200,\"height\":135,\"caption\":\"Need SEO\"},\"image\":{\"@id\":\"https:\/\/needseo.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Needseonow\/\",\"https:\/\/x.com\/gungji1\",\"https:\/\/www.instagram.com\/needseoagency\/\",\"https:\/\/www.linkedin.com\/in\/robertongneedseo\/?msgConversationId=6582663482888515584&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;msgOverlay=true\",\"https:\/\/www.pinterest.com\/needseo\/\",\"https:\/\/www.youtube.com\/?gl=US&amp;amp;amp;amp;amp;amp;amp;amp;amp;tab=r11\",\"https:\/\/en.wikipedia.org\/wiki\/Search_engine_optimization\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/needseo.com\/#\/schema\/person\/a21f672f22f9d4907ee52b60323c73ce\",\"name\":\"Robert Ong\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/needseo.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/71d1e3d85a3f60a9a40a3ab6e8244944?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/71d1e3d85a3f60a9a40a3ab6e8244944?s=96&d=mm&r=g\",\"caption\":\"Robert Ong\"},\"description\":\"Managing Partner &amp; Paid Media Expert | Making Advertising Dollars Count for SMB Owners &amp; Influencers. Robert \\\"Bob\\\" Ong spent 32 years in NYC on Wall Street and traded bonds and did investment banking. He started Need SEO in 2010 as a boutique marketing agency and grew the business over time to include PPC, Geo Fencing, and Youtube Optimization along with SEO and GMB (Google My Business).\",\"sameAs\":[\"https:\/\/needseo.com\",\"https:\/\/www.facebook.com\/RobertongNeedseo\",\"https:\/\/www.linkedin.com\/in\/robertongneedseo\/\",\"https:\/\/x.com\/https:\/\/www.instagram.com\/explore\/locations\/436149389760434\/need-seo\/\",\"https:\/\/www.youtube.com\/channel\/UCsJq321xvKqBwVhcr54vNUw?view_as=subscriber\"],\"url\":\"https:\/\/needseo.com\/author\/robertong\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"SEO PPC Online Marketing Agency","description":"Need SEO is an online and digital marketing agency located in Tampa, Florida servicing clients in the U.S.A.","robots":{"index":"noindex","follow":"follow"},"og_locale":"en_US","og_type":"article","og_title":"SEO PPC Online Marketing Agency","og_description":"Need SEO is an online and digital marketing agency located in Tampa, Florida servicing clients in the U.S.A.","og_url":"https:\/\/needseo.com\/seo-or-ppc-which-way-to-go\/","og_site_name":"Need SEO","article_publisher":"https:\/\/www.facebook.com\/Needseonow\/","article_author":"https:\/\/www.facebook.com\/RobertongNeedseo","article_published_time":"2018-05-14T16:56:16+00:00","article_modified_time":"2020-05-21T23:58:20+00:00","og_image":[{"url":"http:\/\/needseo.com\/wp-content\/uploads\/2018\/05\/indecisive-300x214.jpg"}],"author":"Robert Ong","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/www.instagram.com\/explore\/locations\/436149389760434\/need-seo\/","twitter_site":"@gungji1","twitter_misc":{"Written by":"Robert Ong","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/needseo.com\/seo-or-ppc-which-way-to-go\/#article","isPartOf":{"@id":"https:\/\/needseo.com\/seo-or-ppc-which-way-to-go\/"},"author":{"name":"Robert Ong","@id":"https:\/\/needseo.com\/#\/schema\/person\/a21f672f22f9d4907ee52b60323c73ce"},"headline":"SEO or PPC? Which Way To Go?","datePublished":"2018-05-14T16:56:16+00:00","dateModified":"2020-05-21T23:58:20+00:00","mainEntityOfPage":{"@id":"https:\/\/needseo.com\/seo-or-ppc-which-way-to-go\/"},"wordCount":360,"commentCount":0,"publisher":{"@id":"https:\/\/needseo.com\/#organization"},"image":{"@id":"https:\/\/needseo.com\/seo-or-ppc-which-way-to-go\/#primaryimage"},"thumbnailUrl":"http:\/\/needseo.com\/wp-content\/uploads\/2018\/05\/indecisive-300x214.jpg","articleSection":["PPC","SEO"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/needseo.com\/seo-or-ppc-which-way-to-go\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/needseo.com\/seo-or-ppc-which-way-to-go\/","url":"https:\/\/needseo.com\/seo-or-ppc-which-way-to-go\/","name":"SEO PPC Online Marketing Agency","isPartOf":{"@id":"https:\/\/needseo.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/needseo.com\/seo-or-ppc-which-way-to-go\/#primaryimage"},"image":{"@id":"https:\/\/needseo.com\/seo-or-ppc-which-way-to-go\/#primaryimage"},"thumbnailUrl":"http:\/\/needseo.com\/wp-content\/uploads\/2018\/05\/indecisive-300x214.jpg","datePublished":"2018-05-14T16:56:16+00:00","dateModified":"2020-05-21T23:58:20+00:00","description":"Need SEO is an online and digital marketing agency located in Tampa, Florida servicing clients in the U.S.A.","breadcrumb":{"@id":"https:\/\/needseo.com\/seo-or-ppc-which-way-to-go\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/needseo.com\/seo-or-ppc-which-way-to-go\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/needseo.com\/seo-or-ppc-which-way-to-go\/#primaryimage","url":"http:\/\/needseo.com\/wp-content\/uploads\/2018\/05\/indecisive-300x214.jpg","contentUrl":"http:\/\/needseo.com\/wp-content\/uploads\/2018\/05\/indecisive-300x214.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/needseo.com\/seo-or-ppc-which-way-to-go\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/needseo.com\/"},{"@type":"ListItem","position":2,"name":"SEO or PPC? Which Way To Go?"}]},{"@type":"WebSite","@id":"https:\/\/needseo.com\/#website","url":"https:\/\/needseo.com\/","name":"Need SEO","description":"Your Online Marketing","publisher":{"@id":"https:\/\/needseo.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/needseo.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/needseo.com\/#organization","name":"Need SEO","url":"https:\/\/needseo.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/needseo.com\/#\/schema\/logo\/image\/","url":"https:\/\/needseo.com\/wp-content\/uploads\/2017\/10\/widgetlogo.jpg","contentUrl":"https:\/\/needseo.com\/wp-content\/uploads\/2017\/10\/widgetlogo.jpg","width":200,"height":135,"caption":"Need SEO"},"image":{"@id":"https:\/\/needseo.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Needseonow\/","https:\/\/x.com\/gungji1","https:\/\/www.instagram.com\/needseoagency\/","https:\/\/www.linkedin.com\/in\/robertongneedseo\/?msgConversationId=6582663482888515584&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;msgOverlay=true","https:\/\/www.pinterest.com\/needseo\/","https:\/\/www.youtube.com\/?gl=US&amp;amp;amp;amp;amp;amp;amp;amp;amp;tab=r11","https:\/\/en.wikipedia.org\/wiki\/Search_engine_optimization"]},{"@type":"Person","@id":"https:\/\/needseo.com\/#\/schema\/person\/a21f672f22f9d4907ee52b60323c73ce","name":"Robert Ong","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/needseo.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/71d1e3d85a3f60a9a40a3ab6e8244944?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/71d1e3d85a3f60a9a40a3ab6e8244944?s=96&d=mm&r=g","caption":"Robert Ong"},"description":"Managing Partner &amp; Paid Media Expert | Making Advertising Dollars Count for SMB Owners &amp; Influencers. Robert \"Bob\" Ong spent 32 years in NYC on Wall Street and traded bonds and did investment banking. He started Need SEO in 2010 as a boutique marketing agency and grew the business over time to include PPC, Geo Fencing, and Youtube Optimization along with SEO and GMB (Google My Business).","sameAs":["https:\/\/needseo.com","https:\/\/www.facebook.com\/RobertongNeedseo","https:\/\/www.linkedin.com\/in\/robertongneedseo\/","https:\/\/x.com\/https:\/\/www.instagram.com\/explore\/locations\/436149389760434\/need-seo\/","https:\/\/www.youtube.com\/channel\/UCsJq321xvKqBwVhcr54vNUw?view_as=subscriber"],"url":"https:\/\/needseo.com\/author\/robertong\/"}]}},"_links":{"self":[{"href":"https:\/\/needseo.com\/wp-json\/wp\/v2\/posts\/725","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/needseo.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/needseo.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/needseo.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/needseo.com\/wp-json\/wp\/v2\/comments?post=725"}],"version-history":[{"count":1,"href":"https:\/\/needseo.com\/wp-json\/wp\/v2\/posts\/725\/revisions"}],"predecessor-version":[{"id":727,"href":"https:\/\/needseo.com\/wp-json\/wp\/v2\/posts\/725\/revisions\/727"}],"wp:attachment":[{"href":"https:\/\/needseo.com\/wp-json\/wp\/v2\/media?parent=725"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/needseo.com\/wp-json\/wp\/v2\/categories?post=725"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/needseo.com\/wp-json\/wp\/v2\/tags?post=725"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}