It’s a slippery slope when it comes to attorneys trying to figure out marketing for finding clients and prospects. The Ethics restrictions under American Bar Association Rule 7.3 prohibits lawyers from solicitation to prospective clients. So what is an attorney to do? There are actually avenues to follow that attorneys can use that work quite well. Many of the tactics are fundamentally sound to all marketing methods in other industries as well.
Ironically, most people (prospects) do not like being solicited, but rather they like getting information that they feel is in line with their needs. Search queries are the ways that people ask questions when seeking information. It is here that is the crux for finding client/ prospect relationships that develop organically without solicitation.
How do you gather such relationships? Provide interesting data and facts about interesting topics that dovetail with the intentions of queries that exist. Whenever a problem or issue is solved with different approaches that have worked in the past, audiences become engaged and want to stay connected for more ideas and information. Always offer the opportunity to disengage if that is what the audience desires, because at the end of the day, you cannot and do not want to strong arm or force yourself upon anyone. There are plenty of opportunities out there without feeling the need to beg or succumb to desperate tactics.
Depending on the area of legal focus, determines the topic of conversation. Personal injury would involve educating people about the process of car accidents and what to do when situations occur. What to say and not to say provides invaluable guidance. DUI lawyers have their own set of guidelines to follow as well.
Such approaches to use are simple and easy but necessary in the legal field where limitations on latitude are stringent.
