The busy world of doctors who not only are staying current on Continuing Education and state of the art medical practices and developments, but also canvassing for new clients through efficient marketing techniques is a great challenge. The bottom line is no different than what they would recommend to you when faced with questions or health issues, “Get A Check up”.
The world of efficient online and digital marketing is no different. Get a check up and find out where your website and online presence stands relative to best practices and good healthy businesses that are doing well. There are in fact protocol measures that dictate steps to follow to be in compliance and how a business can best position themselves for optimum performance and online presence. There are many variables that come into play to evaluate and prepare a solid SEO compliant presence.
Errors and problems exist on many sites and need to be corrected as a prerequisite to fixing and improving issues. Those that exist need to be redirected i.e. 404’s and in addition, some pages do not have relevance and weighting which place a drag on the website contrary to what one might believe. Each page requires its own attention to titles and meta descriptions with appropriate headers that tell the robots what to expect.
A comprehensive on boarding preparation and communication is vital to get started and with that as a launching point, solid steps towards results management with verifiable metrics is where the foundation of SEO campaigns begin.
