The most recent pandemic crisis has brought much to the fore as we hopefully come out of this health crisis soon. Certain things occur in our lifetime that are not cyclical but transforming. Such events are 9/11 and this is shaping up to be the same. It makes one think about how businesses need to reformat their ways of marketing to their intended audiences. The use of digital media that we have at our disposal allows businesses to achieve an exponential reach in nano seconds while also reducing the physical interaction between businesses and its clients.
It provides an opportunity to shift the mechanism that people use to shop and find trusted supplier/ merchants. As we emerge from this 2020 crisis what will be remaining will always be the thought that this can and will always happen again.
