Marketing online nowadays is all about utilizing technology to take advantage of searchers’ behaviour. Once visited, the ability to track the footsteps of prior visitors is very powerful. These campaigns understand that if we intended to look for something once, we probably are going to look for it again and again, however if that initial search pops up in front of us, we are inclined to eventually go after it assuming that this is where we are supposed to be.
It is analogous to pictures of popcorn that flash on the movie theater screen that subliminally reminds us that at the movies, we are supposed to eat popcorn, right?
