Boger Homes

CLIENT

  • The client was in the custom home building business for 30 years specializing in large seascape homes that were situated on unique plots of land on lakes and waterfront.  Competition for this niche of home buyers and property types was strong yet very specific.
  • Being a boutique builder, the Client relied upon an audience of high end architects, designers, and realtors to draw their specialty building services to the table.
  • The lead times from “cradle to grave” in the acquisition to completion cycle was fairly long as the process required many regulatory details i.e. licensing and building permits while set backs from waters capes was always apparent.

PROBLEM

  • Client had a very simple website without any optimization work done for gaining their audience.
  • Word of mouth marketing and referral based relationships was where they relied on most of their clients.
  • Client had very little understanding of the SEO processes but wanted SERP performance and conversions.

SOLUTION

  • The initial steps for Need SEO was to conduct a series of interviews to map out the steps, processes, and timing schedules that the Client could set their clock to.
  • The website was the first step for remodeling whereby a WordPress site was chosen for ease of performance and SEO compatibility.
  • An audit was done to prepare the new website for enhanced domain and page rankings while utilizing schema markup tags for larger and more comprehensive content on the search experience.
  • Images were carefully selected with Client while all content was prepared with meta data and formatting.  Internal linking was created between the pages withing the company’s website.
  • Content creation was done through a dynamic press release process where interviews and problem solving were employed.
  • A Youtube campaign was created to gather more search relevance on queries different from search engine queries. Need SEO capitalized on the burgeoning growth of Youtube audiences and Google’s eventual purchase of the company.

RESULTS

  • Client experienced top SERP rankings within a 5-6 month time horizon which also resulted in a higher conversion and call rate for Client’s business.
  • Building revenues multiplied 3 fold whereby the work backlog became necessary to plan out carefully as the economy continued to improve.

TESTIMONIALS

AMERICAN WOOD FLOORING

CLIENT

  • American Wood Flooring was a family owned business that had two distinct locations in the Tampa Bay region.
  • Client specialized in wood, laminate, and tile flooring for residential and commercial owners.
  • Client was needed help with a new website and was getting little to no traffic online.

PROBLEM

  • Need SEO was brought in to interview the principals of the company and find out what the history was of things they strove to achieve.
  • Without a more robust website, the online audience had very little opportunity to find the Client.
  • The only advertising that was being done was signage from the street for passer by traffic and word of mouth.  This was done in both their locations and as a family run business, it worked “well enough” unbeknownst to them that much more was in the offing.

SOLUTION

  • Need SEO brought in their website design team to redesign their site along with incorporating on page content and proper internal linking for more effective readability with the search engines.
  • Press release campaigns were created to actively post off page content to enhance Client’s search performance.
  • Youtube interviews were prepared and optimized for created local search performance.
  • GMB (Google My Business) was managed which at the time was an active MAPS and testimonial campaign.

RESULTS

  • Client experienced top line and top page rankings for keywords that Client valued as audience queries and searches.
  • Client revenues increased by 25-32% YOY.

TESTIMONIALS

Premier Pallets

CLIENT

  • Client was in the pallet providing business for new, recycled, and re-manufactured pallets.
  • Founded in 1993, they had used an SEO provider which they were not pleased with as a result of lack of communication and transparency.
  • Results from prior work was not apparent.

PROBLEM

  • Premier Pallets was expanding their business and had some regional representatives that were finding it difficult to get in front of their geographically targeted regions.
  • Client’s existing website was not easy to use and had very little optimization done to it.

SOLUTION

  • Need SEO was introduced to the principals of Premier Pallets and reviewed the prior history.
  • Client asked pointed questions regarding steps to take, timing, and expectations from the work proposed.
  • Need SEO redesigned the website and incorporated the content, meta data, and headers required to start the SEO process.
  • Actively scheduled press releases were prepared and posted to high quality sites that provided strong relevant backlinks for Client’s presence and SERP performance.
  • GMB campaigns were launched and coupled with a dynamic review process.
  • Need SEO started an active PPC campaign that enhanced Client’s targeted queries in different geographic regions they sought.
  • Youtube campaigns were launched.

RESULTS

  • Client gained SERP results in 3 different and major regions of the Southeast, U.S.
  • Sales revenues increased two fold withing 9 months.

Testimonials