Client

  •  Dr. Lawrence Klein had moved to St. Petersburg and opened his dental practice seeking to grow his practice in a fast growing area of Tampa Bay.
  • Being a newcomer to the area in a competitive field, Dr. Klein had retained the online marketing services of a local team to handle his SEO and online presence.
  • The marketing team built his website but needed traffic, SEO performance, and online rankings in order to gain the type of client/ prospects and retention that he was seeking.

Problem

  • The dental office did not have a basis of understanding in the digital marketing arena and the time factors required in order to achieve results. 
  • The prior marketing team did not provide any significant linking both internal and external for SERP performance.
  •  Its website wes not constructed with any meta data or headers and schema tags in order to give the dental website a “kick start”. 
 

Solution

  • Need SEO met with the dentist and his team for an onbvoarding interview to understand their core competencies and understanding of what was expected and how such expectations would be achieved.  
  • Once accessing the website, internal linking was employed with a thorough review of each page to garner traffic from relevant keywords and meta data.  
  • Need SEO conducted a series of interviews that were uploaded to Youtube and designed for audience reach in various aspects of the dental practice.  These gained significant traffic and performace through Google and Youtube searchs. 
  • Content marketing through press releases were done and sent to relevant sites that built external links and Google search recognition.
  • Keyword rankings increased exponentially while the local online presence significantly rose gathering higher client traffic and retention.

Results

  • Dental Phobics AKS Klein Dentistry, increased their income/ revenue production through the SEO and online initiatives of Need SEO.
  • Impressions and New Users expanded on the Google Analytics month after month while reviews and testimonials helped to keep the local listings strong. 
  • The website was given a strong foundation and as time moved ahead, the relevance and search results became even stronger with the growing dental practice in its local arena.