Electrical/ HVAC

HVAC

CLIENT

  • The electrical contractor approached Need SEO looking for an efficient way to gain more clients in the five county region of Tampa Bay.
  • A website was already built where the client was looking for organic search performance.
  • There was an existing marketing team that was dedicated to improving bottom line sales revenues.
  • The existing focus of business was in industrial and residential areas.
  • Restaurants and Office buildings was the primary commercial targets while residential homes ranged from pool services to HVAC needs.

PROBLEM

  • The scope of electrical contracting work is a very wide range and can be confusing when targeting clientele.
  • The competition for electrical contractors is large with timeliness of response to inquiries vital.
  • The client was using Home Advisor for leads that were expensive and unqualified.  If they did not respond within seconds of the Home Advisor call, 7-8 other HVAC companies were already ahead of them.
  • The client was looking for unique and qualified customers.
  • HVAC has become one of the largest areas of focus being in Tampa Bay where restaurants cannot afford to be without HVAC service nor electricity.
  • The client offered a 24/7 hotline for emergencies with a team of dedicated personnel dispatched with hotline calls.

SOLUTION

  • Need SEO conducted a comprehensive onboarding with the company principals to gather what was done prior and what needs were most important to them.
  • There was a combination of client interests that were expressed for organic search listing results and efficient ad spend performance.
  • Consequently, Need SEO employed both SEO and PPC campaigns to achieve an improved digital online performance.
  • Press releases and blog creation was utilized for link building enhancement and relevant search performance.
  • The Paid Ads were established to structure the most effective needs first with the highest and most profitable electrical service needs.
  • These Paid Ads produced unique and qualified leads for only the client.
  • Conversion events were established through dedicated call tracking proof and email correspondences for the client to have full transparency for effective results.

RESULTS

  • The customer response rate increased 7 fold to the emergency hotline.
  • The organic search listing improved for a number of the client’s core keywords and services offered.
  • The client’s revenues improved year over year whereby they maintained Need SEO’s services for 3 1/2 years and continue to maintain an excellent relationship with an ongoing opportunity for support.
  • The frustration of using Home Advisor was removed along with the expensive costs associated with them.