Why Content is SO important to SEO
The world of SEO is kind of like a labyrinth where every direction is an asset and adds value to your journey. The creation of “linkable” assets that creates an exponential relationship or link building process is the crux of this power. Content is used to build relationships with influencers and those that are an authority in their areas of expertise.
Additionally, what it does for the website is paramount in providing a robust user experience while contributing to developing a solid foundation structure.
These represent “assets” that can be shared with others through social media and other communication means which grow the reach and ability to expand.