Facebook Ads are a powerful tool that many businesses use in conjunction with other search platforms i.e. Google Ads and Bing. What is the difference and why one versus the other you may ask? Well both platforms have a high volume of audiences and searchers and depending on the intent of the audience determines which platform results in higher conversions. Because the notion of “last touch” does not mean that it is the “only touch” that counts, in the digital marketing space, we honor and respect all aspects of touch points that contribute to the action taken when an audience decides to “convert”.
Facebook regards the strategies of the marketer broken betweem “remarketing” and “top of the funnel”. The way in which an ad appears on Facebook is very different from on Google. Visualizations are more apparent on Facebook however search actions on Google are more direct. The use of remarketing/ retargeting and “look a like” audiences from the facebook database contributes to the performance of the ads and the desired outcome of the business hosting their ads.
Navigating through Facebook between Organic Postings vs Paid Ads is the difference of standing outside the dance hall versus attending the dance inside. Engagement and interaction is what it is all about and getting professionals like our Facebook Management team to manage this process is the only way to save time and money to get it right.
