Jennifer Michelle February 3, 2020 Connecting with patients as a marketing concept trumps ‘advertising’ when it comes to truly reaching and helping patients DCs who is worried about marketing costs for their chiropractic practice along the lines of traditional marketing concept like to talk about one thing: ads. These lead to questions for them like: “How […]
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Corona Virus Has Reshaped Human Interaction
The most recent pandemic crisis has brought much to the fore as we hopefully come out of this health crisis soon. Certain things occur in our lifetime that are not cyclical but transforming. Such events are 9/11 and this is shaping up to be the same. It makes one think about how businesses need to […]
Marketing Help For Lawyers
When passing the bar just ain’t enough, there is so much more that is on your shoulders. Whether you like it or not, you are in business for yourself and that responsibility is yours. Sure, the firm provides resources and all you have to do is your case load and bill your time, right? […]
Marketing For Doctors: What Would They Say? “Get A Checkup”
The busy world of doctors who not only are staying current on Continuing Education and state of the art medical practices and developments, but also canvassing for new clients through efficient marketing techniques is a great challenge. The bottom line is no different than what they would recommend to you when faced with questions or […]
Vague Rules Of The Bar
Non-Lawyers Find It Hard Avoid Breaking Bar’s Vague Rules Daniel FisherForbes Staff Investing I cover finance, the law, and how the two interact. For the better part of a decade, Della Tarpinian has been locked in a Kafkaesque battle with a trade association she doesn’t belong to, the Kentucky Bar Association. She’s been fined $5,000 and […]
Marketing For Attorneys: Stay Practical
It’s a slippery slope when it comes to attorneys trying to figure out marketing for finding clients and prospects. The Ethics restrictions under American Bar Association Rule 7.3 prohibits lawyers from solicitation to prospective clients. So what is an attorney to do? There are actually avenues to follow that attorneys can use that work quite […]
Domain Authority vs Page Authority?
Many people ask what this is and why is it important. It is actually pretty simple and straightforward. A Page is one page analysis while a domain encompasses everything housed inside of the domain including sub domains. So a website will include all the pages since they are all within the domain itself. A Home […]
Advertising and Marketing Litigation
If your advertising and marketing cannot stand up to a legal challenge, your product or service will stumble. Advertising litigation is a complex field requiring careful navigation. Your advertising campaign was creative and carefully considered. Your product seemed certain to succeed, and some of the best advertising minds helped launch it with a campaign that […]
On the Design of Legal Rules: Balancing Versus Structured Decision Procedures
https://harvardlawreview.org/2019/01/on-the-design-of-legal-rules-balancing-versus-structured-decision-procedures/
Content Matters For SEO Rankings
Susan Gilbert— October 3, 2019 Today I have some resources to help you maximize your search engine marketing with four great tools for your business. Here’s links with tips and tricks to kick start your work week. As content marketing continues to change it’s important to have a fresh and updated SEO strategy in place. Thankfully there are […]