Lawyers are faced with immense challenges of marketing without seeming to market. Sounds like an oxymoron but is it? It’s intent is to prevent abuse of poaching on those that are in dire circumstances and least able to afford the services that are often charged. So given this, what is an attorney to do?
Positioning oneself as an authority on a topic that people seek after for information is a good start. Additionally with the COVID-19 situation upon us, there is little to do in the midst of networking and large group gatherings to meet. 2020 celebrates the best time in the history of the world to capitalize on digital means to exponentially reach this audience of people that are in such need. What does that mean? Well utilizing those vehicles that are not sales tools but rather information points where knowledge is sought and the information provided is considered high quality and trusted.
Linkedin has grown as more than just a resume posting site. It’s reach to professionals that are connecting has been an incredibly valuable resource. Used properly, this can be a goldmine for so many that must market alone and reach as many as possible. Automated functions tied in with Linkedin have made this process easier and time saving.
There are however proper procedures and protocol to follow in order to be successful at this approach just like anythings else.
