Overview
As a digital marketing agency, it is vital that we have a well designed system of procedures to follow in order to achieve the intended results that our clients rely upon.
Every process begins with a thorough analysis of the client’s business and a historical perspective of what has been done in the past and how such steps have been implemented. Our team begins with an onboarding procedure which manages the timing and scheduling of what is to be done, why, and how it will be implemented in what time frame. This centers around managing expectations so that there is no guess work involved to alleviate misunderstandings and mishaps.
Each schedule is laid out in order to establish a realistic timeline that the client can use to monitor the performance of work being done and what results can be expected accordingly. Every campaign requires a specific set of steps that must be taken in order to move such campaign along.
A comprehensive reporting is developed to provide timely results deliveries that can be reviewed for all parties involved. With digital marketing, details are gathered continually over any period of tracking time in order to compare periods of time to gather levels of improvement or areas requiring attention.
Each management period encompasses specific objectives and steps that are placed to accomplish these objectives. This provides the client with a framework that they can live by and expect to evaluate their performance and ROAS (return on ad spend) to gauge their marketing expense.
SEO
Site Audit
Keyword Analysis
Website Analysis: Links, Pages, Content
Competitor Score
SERP (Search Engine Results Page)
PPC
Industry analysis
Cost Per Click by Keyword
Budget Optimization
Conversion Tracking
Other Services
Whether it be social media, Youtube management, or geo fencing, we begin by determining what are the primary goals for each and every client. Online sales through eCommerce, physical traffic increases for brick and mortar businesses, and branding recognition can all have different ways to achieve their ends. Accordingly, these require different tools to attain these goals and gathering this from the clients enables us to formulate which tools to use to get them there. Time, price, and conceptual knowledge can all play a vital role that determines which route to take.
