Stop Selling
The primary criteria as a digital marketing agency employed is problem solving. Prospective clients and business owners do not want to be sold. Thw world has become impatient with too many buzz words and catch lines that are geared to sell The online marketing arena is plagued with vehicles and avenues to reach vast numbers of people only to bank on the law of large numbers.
People are wary of marketing teams that poach their desire to find quick ways to make money. In reality, these methods are designed to lure and bait those that are not knowledgeable or impatient for results that sound great. There have been so many spam and scam artists that have taken advantage of such innocent business owners that the industry is filled with skepticism and distrust.
So what is a business owner that really seeks a digital team that is genuine supposed to do to determine the right quality for their business? Firstly, let’s just keep the process simple and review what is most important in the process. Every prospective client has one common issue that they all share. The desire to solve a problem or problems thatbthey encounter in their business. Whether it be earning a higher ROI or quantifying the measure of results through its budgeted spend, companies need to know the income statement of marketing and being able to justify the budget over a specific period of time, and consequently the results that are expected from this spend.
Sounds good so far? Wait a minute. In order to achieve this, it is vital to have a comprehensive session where proper questions are asked and answered for an understanding of what has been done in the past, what has worked, what has not, and then what comparable industry businesses have done with proven results that are demonstrable. Over the many years of operations, we have come to know that one size never fits all. The desired goals of businesses are also not the same and one can never assume that even though a business may be identically similar to others we have experienced, it may or may not be lined up with the same business owner goals.
One such memorable client was concerned with their Google ranking in their demographic region. Although gaining more paying clients is always nice, they were also running a paid ads campaign. We took over the management of their paid ads platform and converted many new clients through the ads, however this was not their primary goal. The branding of their positioning on Google was most important in order to represent the quality of their stature in their industry.
After a thorough discussion with the client, we pivoted and targeted a deep implementation of SEO campaigns that suddenly reached a number of major regional areas that increased the SERP rankings and keyword search results. Additional paid ad conversions wee secondary and over time, the organic performance outpaced the paid ad conversion results achieving a much more suitable outcome.
The interview process uncovers these kinds of important details that should not be assumed or skirted over without a full understanding between the client and the fulfillment team. Once identified and agreed upon by the parties, such goals and targets should be detailed in the engagement agreement with realistic time schedules to manage the expectations so that there are no misunderstandings as to what was agreed upon from the beginning and the tasks that are taken on during the campaign period.
Sure, this takes more time for a proper discovery and due diligence but in the long run, it saves time and maintains satisfied clients with a well thought out communication mechanism. If this is interesting to you and there are questions as to how we achieve these steps in detail, contact us. Need SEO is aailable to discuss and help at all times.
